It was with happy, if a tad bit hazy, memories that some 800 influential aesthetes awoke this past May, the morning after a Champagne-soaked disco hosted by Apparatus . The trendsetting design firm had just put the finishing touches on its new Manhattan headquarters (comprising a workshop, showroom, and offices), and the time had come to share it with friends. Next-day flashbacks called to mind gleaming expanses of mirror, plush white carpeting, and Apparatus cofounders Jeremy Anderson and Gabriel Hendifar dancing late into the night. The word that lingered on the brain was best —as in best crowd, best vibe, best design-week party in ages.
“I was totally blown away,” says decorator Jamie Drake of the company’s new home base, a 10,000-square-foot floor-through on West 30th Street. (Once part of a school, the space was later the longtime studio of artist Philip Taaffe.) When the AD100 designer returned later that week on business, the client he brought with him was just as impressed, purchasing two of the brand’s new Circuit sconces on the spot. “She was completely seduced,” Drake notes. “The place was as good during the day as it was that first night.”
A constellation of Apparatus lighting (including two signature Cloud pendants) punctuates the brand’s new showroom, the design of which was partly inspired by Halston’s famous atelier.
Anderson and Hendifar would have to agree. When they first visited the space, in August of 2015, they weren’t looking for anything quite so vast—just someplace to expand production for their fast-growing four-year-old practice. “We opened the door and within minutes both said, ‘We have to make this happen,’” remembers Hendifar, the creative mastermind behind the brand’s coveted light fixtures, furnishings, and objets d’art (Anderson handles the business side). “It was more space than we needed, but it opened up the idea of consolidating every part of our enterprise—sales, design, and production.” They signed the lease and undertook an eight-month renovation, carving out distinct zones for each branch of the firm’s operations. A workshop for assembling the pieces lies at one end; at the other, a finishing atelier plus the duo’s own private offices. In the middle is the showroom. All mirror and carpeting, it evokes Halston’s iconic studio.
Apparatus craftsmen assembling fixtures in the workshop.
“There’s something about late-’70s/early-’80s glamour that feels right for us now,” says Hendifar, standing in his office, a space lined in oak panels and anchored by a bespoke desk with a Paul Evans base. As he puts it, “This is sort of the Alexis Carrington– Dynasty suite.” Displayed here, and throughout the rooms, are graphic works of contemporary art, from pleated wall sculptures by Robert Moreland to neo-Cubist paintings by Mattea Perrotta. “We imagined this as a place where we could bring in pieces that complement what we do,” Anderson asserts.
A trio of the firm’s Neo lanterns.
If the duo’s new headquarters doubles as a gallery of sorts, it also serves as a calling card for what they see as the next chapter of their practice. “We’re interested in seeing where this space takes us in terms of interior design,” says Anderson, explaining that Apparatus has its sights set on creating whole interiors, from residences to hotels. And throwing more parties, of course. As Hendifar enthuses, “The energy that we felt opening night was the payoff.” At 124 W. 30th Street, 4th fl., New York, NY; apparatusstudioom
A fixture from Apparatus’s new Circuit lighting series.
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